20+ Years of Manufacturing Experience

Comfort-First Design Philosophy

Thoughtfully Engineered Fits

Made for Long Hours & Real Movement

Find Your Everyday Comfort

Everyday Comfort Bra

Everyday Comfort Bra

Lightly padded cups provide a smooth, natural shape under T-shirts, kurtas, tops...

Who We Are?

Designed with Experience. Made to Be Lived In.

Saforia is a premium innerwear brand built on over two decades of manufacturing expertise. Before becoming a brand, we spent years crafting innerwear for international labels — learning exactly what works, what lasts, and what truly feels comfortable after hours of wear.

Today, Saforia brings that experience directly to you through thoughtfully designed bras, seamless panties, and everyday essentials that support confidence without effort.

Find Your Perfect Fit

Finding the right size improves comfort, support, and confidence during everyday wear. Use our simple guide to measure yourself at home and discover your perfect fit.

How to measure for your bra size

A well-fitted bra provides all-day comfort and proper support. Follow these simple steps to find your correct size.

  1. 1 Measure your underbust: Wrap a soft measuring tape snugly around your ribcage, just under your bust. Keep the tape parallel to the floor and note the measurement in inches.
  2. 2 Measure your bust: Wrap the tape around the fullest part of your bust, keeping it level across your back. Make sure the tape is not too tight or too loose.
  3. 3 Calculate your size: Subtract your underbust measurement from your bust measurement. The difference determines your cup size. Use our size chart to find your perfect fit.
Comfort tip

Slight variations are completely normal. If you're between sizes, we recommend choosing the larger size for everyday comfort. Your bra should feel supportive without digging in.

How to measure for your panty size

The right panty fit feels comfortable and stays in place throughout the day. Here's how to measure yourself for the perfect fit.

  1. 1 Measure your waist: Wrap the measuring tape around your natural waistline, which is typically the narrowest part of your torso, just above your belly button.
  2. 2 Measure your hips: Wrap the tape around the fullest part of your hips and bottom. Keep the tape parallel to the floor and comfortably snug.
  3. 3 Find your size: Use the larger of the two measurements and refer to our size chart. Our mid-waist and seamless styles are designed to move with you.
Comfort tip

Choose breathable cotton fabrics for everyday wear. Your panties should sit comfortably without rolling, bunching, or leaving marks on your skin.

How to find your sports bra size

A good sports bra provides snug support without restriction, allowing you to move freely during any activity.

  1. 1 Use your regular bra size as a starting point. Sports bras should fit snugly but not restrict your breathing or movement.
  2. 2 Check the band: The band should sit firmly around your ribcage without riding up. You should be able to fit two fingers under the band comfortably.
  3. 3 Test the fit: Move around, stretch, and jump gently. Your sports bra should keep everything secure and comfortable during activity.
Comfort tip

Look for breathable, moisture-wicking fabrics that keep you cool and dry. The right sports bra should feel secure and supportive without any discomfort.

Still unsure? Our team is happy to help.

Contact Us

Why Women Choose Saforia

Most innerwear is designed to look good briefly.

Saforia is designed to feel right all day.

✔ Comfort-first construction
✔ Soft cotton blends and breathable fabrics
✔ Fit-tested for real movement
✔ Designed for extended wear
✔ Backed by manufacturing expertise, not guesswork

This isn’t trend-led innerwear.

This is experience-led design.

Learn More

Trusted by Women Who Value Comfort

Women choose Saforia for its thoughtful design, consistent fit, and everyday reliability. Once you experience the difference, it becomes part of your daily routine — not a decision you have to rethink.

Free Shipping

On orders above ₹2,999

Secure Packaging

Discreet & private delivery

Easy Returns

7-day return policy

24/7 Support

Dedicated customer care